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The fitness app market has overlooked personal trainers

The fitness app market has overlooked personal trainers

The Polish startup TrainMaster.pro is building a digital platform to help them run their businesses.

TrainMaster.pro, a Polish sports tech platform designed for independent trainers, coaches and sports specialists, is preparing to conduct tests with its first real users.

The project is launching as a web application, but the founders of TrainMaster.pro have a broader ambition: to build a complete operating system for coaches working across different sports, covering everything from client management and personal branding to a mobile app, a marketplace and advanced AI-powered features.

  • After many months of building the platform’s engine, TrainMaster.pro is entering the beta testing phase with real trainers and coaches.
  • TrainMaster.pro will provide free access to all tested features to a group of real trainers and sports coaches from various disciplines as part of the Founding Trainers programme.
  • Beta testers (Founding Trainers) will have a real impact on the direction of the platform’s development and its additional features before its official launch.
  • Applications are being accepted online at https://bit.ly/3RNSUm4 from trainers in the United Kingdom, Ireland and Poland.

In recent years, the fitness tech market has developed mainly in two directions. On the one hand, apps for end users have been created: workouts, plans, trackers, diets, challenges and apps that process data from fitness devices and allow users to monitor their progress. On the other hand, various systems have been developed for fitness clubs, studios and larger organisations to handle reservations, memberships, payments, scheduling, CRM and facility management.

However, operating between these two worlds are independent personal and sports trainers, instructors, physical conditioning specialists, wellness experts and those who lead training sessions in specific disciplines, ranging from tennis, running and martial arts to water sports and online coaching. Until now, they have been overlooked by most of the solutions on the market.

Coaches often operate as one-person businesses. They conduct training sessions, acquire clients, sell their services, respond to messages, manage their schedules, track payments, create content, build their personal brands and maintain relationships with their clients. They still manage many of these processes using a variety of scattered tools, such as calendars, spreadsheets, messaging apps, social media, forms, notes and their own memory. TrainMaster.pro is being developed specifically for this group.

A sports tech platform focused on the coach

TrainMaster.pro is a Polish sportstech platform designed for independent trainers, coaches, instructors and sports specialists. Its goal is to streamline the operational aspects of a trainer’s work, including client management, communication, service offerings and sales processes, while supporting the development of a personal brand and increasing online visibility.

TrainMaster.pro is not just another fitness app for end users, nor is it a system for gyms or training studios. TrainMaster.pro focuses on individual professionals who are building their own brand and business around their expertise, relationships with clients and athletic results.

The fitness app market has done a great deal for end users and large organisations. However, we see a huge gap when it comes to individual trainers and coaches. They are the ones who often lay the foundation for the athletic successes and careers of athletes around the world. Even when working on a smaller scale, in a specific sport and in the local market, they are able to instil a passion for sports in future generations. Despite this, many of them still run their businesses using a hodgepodge of tools that do not create a cohesive work environment. In our vision, TrainMaster.pro is set to become a comprehensive operational platform: a system that will allow them to work more professionally and effectively, without taking away what matters most: their direct relationship with trainees.

, Eliza Bingül, Founder & CEO of TrainMaster.pro

A coach is an expert, but he or she is also an entrepreneur

TrainMaster.pro recognises that an independent coach is someone who leads training sessions and works with athletes of all ages, in both professional and amateur sports, but also notes that they are a micro-entrepreneur who, every day, combines the roles of expert, salesperson, marketer, customer service representative, administrator, content creator and personal brand owner.

As the number of clients grows, so does the risk of operational chaos, lost messages, lack of follow-up, inconsistent communication, disorganised payments and a lack of time for activities that grow the business and improve the quality of care for athletes.

The TrainMaster.pro platform will help coaches streamline these processes, professionalise customer service, expand their offerings and manage relationships with their athletes. The marketplace feature, meanwhile, will make it easier for athletes to find the right specialist in their chosen sport or area of support.

Coaches do not need yet another place to log their training sessions. They need a system that understands they are running a business. We want TrainMaster.pro to help them see what is happening with their athletes, who needs follow-up, where development opportunities are being missed and which processes can be automated without compromising the quality of their relationships.

, Eliza Bingül, Founder & CEO of TrainMaster.pro

From a Web Application to a Smart Operations Backend

TrainMaster.pro currently operates as a web application and is preparing for testing with coaches representing various disciplines and work models. The goal of the Founding Trainers programme is not merely to attract early adopters. The team wants to develop the product based on coaches’ actual work processes, their day-to-day operational challenges and feedback from using the platform with their own clients.

In the next phases, we plan to develop a mobile app, additional language versions, a marketplace layer and more advanced AI features. TrainMaster.pro’s long-term ambition is to create an intelligent operating system for coaches: a comprehensive solution that supports work organisation, communication, customer retention, business analysis and recommendations for next steps, regardless of the sport.

, Marek Kierebiński, Head of Product & Co-Founder of TrainMaster.pro

AI should not replace the coach. It should relieve the coach of the heaviest operational burden. The greatest value of this technology lies in the fact that the coach will have more time to focus on client relationships, the quality of their work and client development. That is exactly why we are starting with a web-based platform and real feedback, and only later will we focus on developing more autonomous AI features.

, Eliza Bingül, Founder & CEO of TrainMaster.pro

Poland, the United Kingdom and Ireland are the first test markets

The Founding Trainers programme is launching in Poland, the United Kingdom and Ireland. The founders selected markets with a well-established culture of physical activity, one-on-one training with coaches and a large number of independent professionals providing sports and wellness services.

Pilot tests in several markets will allow the team to compare different coaching models, client expectations, payment methods and the requirements for running one’s own business.

The growing interest in physical activity does not automatically mean that it is easier for trainers to run their businesses. As the number of enquiries increases, so do expectations regarding the quality of service, the speed of communication and a professional online presence. TrainMaster.pro is designed to help trainers manage this growth more effectively, more intelligently and without compromising on quality.

, Eliza Bingül, Founder & CEO of TrainMaster.pro

The Founding Trainers Programme

Trainers, coaches, instructors and other sports professionals are eligible to apply for the programme if they:

  • run their own practice or work directly with clients;
  • create a public profile and present their services;
  • use the platform with their own clients;
  • test the available features in real-world conditions;
  • share specific feedback and participate in the programme’s wrap-up.

Participants will receive access to the features available in the beta version without a subscription fee. Active testers who complete the programme and provide useful feedback will also receive a permanent subscription-free account and early access to new features that are currently under development.

Invitation to Partners and Investors

TrainMaster.pro is also open to discussions with strategic investors, sports brands, industry organisations and partners who wish to support the development of technology designed for independent sports professionals.

Coaches are an important but often underappreciated part of the sports market. They shape habits, build communities, recommend solutions and have a real impact on the decisions of those they coach. We want to create technology that treats them as key participants in the entire sports ecosystem.

, Eliza Bingül, Founder & CEO of TrainMaster.pro

A single newsroom, every market in its own language.

Marek Kierebinski, CEO

About the company

TrainMaster.pro, whose promise is “Making it easy in fitness” and “Making it easy in sports,” is a Polish sports technology platform and marketplace built for independent trainers, coaches, instructors, and sports professionals across all disciplines. The platform offers a free marketplace that helps coaches increase their visibility and attract new clients, along with a suite of business tools designed to support their day-to-day operations. It brings together client management, workflow organization, personal branding, sales, and communication features, powered by a proprietary artificial intelligence engine.

TrainMaster.pro aims to reduce the operational burden of running a coaching business, allowing professionals to focus on their clients and delivering results. The platform is available to trainers and coaches worldwide, regardless of sport or location. TrainMaster.pro is currently available as a web application in English and Polish. Public profiles, the coach directory, and core operational tools are available free of charge. The use of online payments via Stripe is optional.

Coach accounts are free. Commission is 10% only on online payments and 0% on in-person and cash payments. Enterprise terms are agreed individually.

Media contact: eliza.bingul@trainmaster.pro